You're good at this. You're just doing it for someone else.
Here's the thing. Most of the people who call us aren't looking for a hobby. They're sales leaders, operators and marketers who've hit the ceiling. Great at what they do, capped on what they earn, and a little tired of building equity they'll never own.
They want ownership. Income they control. And honestly, work that actually matters to the people around them.
Your best years should build something that's yours. Ideally something that makes your whole community feel better.
We've walked this road.
We spent years in corporate. JoJo was closing enterprise deals at HP and Microsoft. Kyle was running big sales teams and call centers. Great careers, great benefits, and a nagging feeling every Sunday night that we were building someone else's dream.
So we started vetting franchises like it was our second job (it kind of was). We picked one and went all in, opening three locations. Spoiler: we didn't know what we didn't know. And the support we were promised? Let's just say it wasn't what we pictured.
Then life shifted. We got sober, went looking for natural ways to handle stress, and found float therapy. One float and we were hooked. We bought a used float cabin, Kyle installed it himself with zero experience and a lot of YouTube, and it booked up within months. That's when we knew. We pivoted and opened our own wellness studio.
We built it into a profitable business, and people kept walking in saying, "I want to do what you're doing." Soooo, we created the franchise we wish we'd had: real support, founders who actually pick up the phone, and a playbook built from every lesson we learned the hard way (so you don't have to).
The full recovery stack. One roof. Zero white coats.
Our guests are busy professionals, athletes and people investing in living longer. They want float, sauna, cold plunge, red light and real data on how they're doing, and they don't want to drive to four places to get it. We're not a med spa and we're not a one-trick studio. That's the point.
Float Therapy
Private float suites. Usually the first thing a new guest books, and the reason a lot of them come back.
Fire + Ice
Infrared sauna and cold plunge, back to back. One of our most booked services and a favorite for memberships.
The Lab
Red light, PEMF and compression boots in one recovery room. Guests love stacking it with everything else.
Salt Cave
A Himalayan salt room built for quiet, with a starry ceiling. Available in select studios.
Nervous System Scans
A quick wellness snapshot that gives every guest a baseline and gives your team a real reason to talk memberships.
Retail
Our very own line of Altered States branded products, like State of Calm and State of Cellular Health. Guests take the experience home.
No medical licensing in the way
No injectors, no providers to hire, no clinical buildout.
3 to 4 people run a studio
One full-time manager plus two or three part-timers.
Membership forward
Memberships first, with sessions, packages, retail and experiences on top.
Members before ribbon cutting
Our Founding Member playbook is built to sign members before you open.
Date nights and events
Couples nights, sound baths and group parties bring in new faces.
Still early
A young system with open territories. Grow alongside us, not behind hundreds of studios.
Want the whole picture?
Our Franchise Guide walks through the model, the services, our support and what it takes to open. It's free, and it's the same guide we send every serious candidate.
You get our phone numbers. We mean that.
Every franchisor says "full support." Here's what ours actually looks like. We're in Dallas-Fort Worth, Kyle oversees buildouts, and we're on the phone with you the week after you sign.
Before you open
Once you're open
The investment
Here's the high-level picture. The full breakdown lives in our Franchise Guide and Franchise Disclosure Document, and we'll walk through every line with you.
Total estimated investment from Item 7 of our Franchise Disclosure Document. Your costs depend on your market, site and buildout.
Let's be real about who thrives here.
You'll love this if you
Probably not for you if you
Here's how it works
No shortcuts. No surprises. Every candidate walks the same path.
book aN Intro call
Book a no-pressure call with the founders.
Territory review
We look at your market together and talk honestly about what makes a site work.
Application
You share your background and financials. We take a real look.
Unit economics and FDD
We walk through the numbers line by line and send you the full FDD to review.
Confirmation Day
Meet us in person, tour a working studio, and see a day in the life for yourself.
Sign and build
If it's right for both of us, we sign, and guide you every step of the way.
Not ready for a call? Start with the guide.
Read it on your own time, share it with your spouse or your financial advisor, and reach out when you're ready.
Franchise FAQ
How much does it cost to open an Altered States Wellness franchise?
The total estimated investment is $356,800 to $684,000, which includes the $49,500 initial franchise fee, buildout, equipment and working capital. Your number depends on your market, your site and how much buildout the space needs. The full breakdown is in Item 7 of our FDD and in our Franchise Guide.
What are the financial requirements to own a franchise?
We look for at least $100,000 in liquid capital and a net worth of $500,000. Many owners also use financing for part of the investment.
Do I get a protected territory?
Yes. Every studio comes with a protected territory, so another Altered States studio won't open in your area. Territory size is based on population and is spelled out in your franchise agreement. We'll map your market with you during your territory review.
What are the ongoing royalty and marketing fees?
The royalty is 7% of gross revenue, and the brand fund is up to 2%. You'll also invest in local marketing for your studio. We walk through every fee on your unit economics call, and they're all in the FDD.
How much can an Altered States franchise owner make?
We can't share earnings information on our website. Our Franchise Disclosure Document includes Item 19 with real studio financial performance, and we walk through it with qualified candidates on the unit economics call. Results vary by owner, location and market.
Do I need a medical or wellness background?
Nope. Altered States is providerless. There are no injectors, no prescribing and no clinical licensing needed to run a studio. What matters more is a background in sales, marketing, operations or leading a team, plus a real love for helping people feel better.
Can I run a studio semi-absentee?
Yes, with a strong local manager. We do need you present and involved through pre-opening, launch and your first year, because that's when the habits that make a studio successful get built.
How many employees does a studio need?
Most studios run with 3 to 4 people: one full-time manager and two or three part-time team members. Because we're providerless, you're not hiring or managing therapists.
How long does it take to open?
Typically 9 to 12 months from signing. We help with site selection, lease negotiation, design and buildout the whole way, and our Founding Member playbook starts building your membership base before you open.
How much space do I need?
About 2,500 to 3,000 square feet, usually in a retail center close to busy professionals and families.
What services does an Altered States Wellness studio offer?
Float therapy, infrared sauna, cold plunge, red light therapy, PEMF, compression boots and nervous system scans, plus a salt cave in select studios. Studios also sell retail, including our own line of Altered States branded products, and host experiences like couples date nights, sound baths and group events.
How is Altered States different from other wellness franchises?
We're not a med spa, so there are no providers or clinical overhead. We're also not a single-modality studio, so guests get the full recovery stack under one membership. And our nervous system scans give guests data on their progress, which most recovery studios can't offer.
What training and support do franchisees get?
You get hands on founder-led support ever step of the way. We built this franchise with support as the number one priority. From online training and SOP's to live calls, profit coaching, to our personal phone numbers. You will never not feel supported.
Can I own more than one studio?
Yes, and we hope you will. Multi-unit owners get a discount on additional franchise fees. Ask us about it on your intro call.
Where are franchise territories available?
We are an emerging brand with many open territories. Reach out to find out if your city is available.
How do I finance an Altered States franchise?
Our owners have used SBA loans, HELOCs and term loans, and ROBS 401(k) rollovers. We're not a lender and can't guarantee financing, but we can introduce you to lenders who know the model.
How do I get started?
Grab the Franchise Guide with the form below, or book an intro call with the founders. We read every inquiry personally.
An invitation, not a pitch.
Tell us where to send your Franchise Guide. If you'd like to talk, check the box and we'll reach out to set up your intro call with JoJo and Kyle.
Your Franchise Guide is on its way.
Check your inbox in the next few minutes. Want the real numbers and a straight answer on your market? Grab 30 minutes with JoJo and Kyle.
Book my intro callRather just talk?
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made only by Franchise Disclosure Document.
Investment figures are estimates from Item 7 of the Altered States Franchise Disclosure Document. Altered States Wellness is not a medical provider and does not diagnose or treat any condition. Each Altered States Wellness studio is independently owned and operated.
The services and products provided by Altered States Wellness are intended to promote general wellness and support a healthy lifestyle. They are not intended to diagnose, treat, cure, or prevent any disease. The information on this website is for informational purposes only and should not be considered as medical advice. Always consult with a qualified healthcare professional before starting any new health regimen or therapy.
Terms of Use | Privacy Policy